Delta Bank launched new advertising campaign
April 15, 2008
Starting from the 24th of April 2008 Delta Bank launched complex marketing campaign to support deposit products “Nichego lishnego” (“Nothing unnecessary”). Delta Bank offers to customers unique deposit terms and conditions — 18% annually. That is why the first wave of advertising is dedicated to this offering. Advertising agency “Adam Smith Advertising” created and implemented this project. The main goal of advertising campaign is to inform about the fact that Delta Bank offers not only unique terms and conditions, but also possibility to obtain them without spending a lot of time and energy. Delta Bank offers to customers only what they need and nothing unnecessary. The key phrase became the slogan of the campaign — “Delta Bank. Nothing unnecessary”. The text of TV advertisement is illustrated by on visual examples supplemented by special sound effects. Putting aside everything unnecessary the hero of the TV advertisement left only the product — profitable deposit offer, which can be received in the biggest network.